Once you have published your document on LaTeX2Web, you will see a yellow button next to your document that says "SEO". This means that you should prepare your document for search engines and social media. Clicking on the button brings you to the SEO configuration page.

Although this may seem a bit complicated, actually the required data is basically the same for all media. There are two main items :

• a title (30 to 60 characters)
• a description (70 to 155 characters)

Additionally, you can specify the language of your document, and indicate a general topic.

The metadata for social media is more or less standardized and contains the same information as the metadata for the search engines. This means that all you have to do is fill the entries in the SEO page for your document, and you're done.

As a title, we suggest that you use your document title.

For the document description, and if your document has an abstract, the abstract is displayed on the SEO page to help you with the document description. In general, the first sentence of the abstract is sufficient.

Technically, your document is assimilated to a journal article in social media, and the topic entry in the SEO page corresponds to a general topic in an online journal. So, if your research topic is "quantitative finance", the general "Finance" topic would be fine.

Filling up the SEO entries will also ensure that readers (or you) will send the correct data when sharing the page to social media.